Success Stories > Accelerating market research
Automating data collection with OCR technology
Accelerating market research
22 May 2023 | Noor Khan
Key Challenges
Our client collect the data and enter it into their in-house system, this was a time-consuming and labour-intensive task, and they were looking to automate this process with reliable technology.Key Details
Service
Software Development
Technology
AWS Lambda, AWS API Gateway, AWS S3, YOLO Model, Keras OCR
Industry
Market Research
Sector
Retail
Key results
- Automate data capture process
- Training AI to continuously improve accuracy
- Real-time data access
- High level of accuracy for the image to text
- Training AI to continuously improve accuracy
Global customer experience experts
As global experts in customer experience, our clients have built up a great reputation for large-scale price collection, auditing and mystery shopping. With over four decades of experience, they collect over 1 million points of data across the UK and Ireland and have an international reach that extends to over 150 countries.
Manual data collection and entry
For their price collection service, our client had their employees manually capture the price tags from various retail locations such as supermarkets. This required manual data entry which was another time-consuming, labour-intensive task. As a global leader in their field, they want to streamline their processes by using intelligent technologies such as OCR and ML.
Easy-to-use app with built-in OCR
Our team of highly experienced software engineers created an easy-to-use application, which automates the entire process from capturing and processing the information to storing it in the right destination. The end user can easily scan the label of an item whether it’s a bottle of milk or a sandwich and the price, weight, and size will be extracted from the image with OCR, image-to-text technology. With machine learning, the algorithm will be trained continuously to ensure maximum accuracy. Therefore, the more the algorithm is used, the better the accuracy.
Automating data collection with OCR technology
This technology is game-changing for the price comparison process for our client, as it can save time and resources significantly, as well as mitigate the risk of human error when it comes to data collection and entry. The project is in its early stages, however, there is room for additional features such as automated error alerting and more.
Over 15 years of software engineering excellence Ardent
At Ardent, we have been delivering software excellence for over 15 years, working with a wide variety of clients hailing from industries such as market research, logistics and healthcare. Explore how our clients are succeeding with software built by our highly skilled software team:
Warehouse management automation user-friendly app, filling a gap in the market
A complete recruitment software product to get the job done
IT projects service quality management software for a start-up
If you are looking to a team of highly experienced software engineers that can bring your vision to life, then get in touch to find out more or to get started.
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