5 Ways to Grow Your Start-UP from Alex Attinger

Alex Attinger, Group Managing Director of digitalbox, is a successful entrepreneur who has achieved great success in the internet marketing & tech space by developing a variety of websites & platforms that have all delivered 6 figure revenues in their first 12 months. In this article, he outlines the primary lessons he’s learnt and what advice he would give to fellow entrepreneurs hoping to build and grow a successful startup – quickly!

1. Have a great product or service

This goes without saying. For any successful company, the core product has to be something that people want to buy or use. More than that, a truly great product has to have a perceived value above its monetary cost. Think iPhone 6, Nike Air Jordans, many of the SAAS platforms that tick the perception box and therefore justify the greater cost. Perception can become reality in many cases. At the end of the day, ask yourself this – do people feel better about themselves for buying your product or will their boss give them a pat on the back for using your service?

2. Employ people much better than you

Create a team around you that consists of supremely talented people, all experts in their own roles. This is easier said than done and demands a level of maturity that allows other people to flourish in their own right. It also requires a rewarding office environment that encourages open communication, honesty and a team ethic. Put this in place and your chances of success are multiplied ten-fold. Delegation is the key to success, many entrepreneurs forget this and get left holding the baby and never realise their dreams.

3. Pinpoint your unique value proposition (UVP)

Identify your product’s unique value proposition and leverage the key differences between it and the rest of the competition. The greater your UVP, the more attractive the product. Sit down, identify your product’s key strengths and market them for all they’re worth.

4. Sell, sell, sell

No product sells itself, certainly not to start with. Focusing your efforts entirely on your product without a sales roadmap will leave you with a great idea and no market traction which equates to no revenue and makes the task of additional fund raising even harder (if indeed you need this). The trick is to sell as if your business depends on it – which it does. Employ the brightest sales people you can and support them in every way possible, lead from the front and sign your first big contract yourself to set the bar for the rest of your team. You’ll find that doing this will earn you huge respect, but remember, the key to success is not perfection, do what you have to do in order to win business.

5. Get lucky

Coleman Cox wrote the immortal line, “I’m a great believer in luck, and I find the harder I work the more I have of it.” For any entrepreneur, luck is the hardest commodity to find and I’d be lying if I said that luck hasn’t played its part in my business life to date. But the luck that has found me has been down in no small measure to the sheer hard work and dedication to a dream that I will one day achieve.