Travel Companies – Make Sure You Get Found Online

With so many travel companies competing to get found online, you’ll need an online partner that really knows what they’re doing.

At Ardent we’ve worked with a wide range of companies in the travel industry from rail operators to hotels and car hire companies.

If you want to punch above your weight online and attract more traffic and most importantly more online bookings, keep reading to discover what Ardent will deliver.

Designing SEO- friendly travel booking systems
Your online travel business can live or die by the quality of its booking system. Our SEO-friendly booking systems are tailor-made for each business we deal with to bring you the more online sales.
Not every ecommerce solution is the same; some checkout processes can hinder rather than encourage online business, but with our experience, you can be sure you won’t have to waste time and money trying to find the right system.

Ongoing SEO and social media support
Web marketing in the travel industry isn’t something you should just switch on and off. SEO and social media require ongoing attention in order to be effective.
First page rankings on Google don’t happen overnight; they require a consistent and structured approach over a longer period of time.
Our social media support advises and trains your staff to take control of your company’s presence on sites like Twitter and Facebook in order to build brand awareness and drive more traffic to your website.

Blog marketing
Another important aspect of web promotion is blog marketing. It’s all very well writing interesting blog posts for your travel company but are they optimised and shared in the right way so they’re visible to your target market online?
We’ve successfully marketed many travel blogs online which have delivered more traffic and increases booking rates for our clients.

Social media promotions
The travel industry is full of promotions and social media is a quick and cost-effective way to connect with your audience. We can put together unique promotions for your travel company to bring you a positive return on investment and increase your brand recognition on Facebook and Twitter by gaining you more fans and followers.

Content writing
Content writing is an art. If you really want to connect with and engage your online audience, you need the skills of a professional copywriter. Our copywriter has lots of travel industry experience having written for global hotel chains, cruise lines, car hire companies and travel agents.
Whether you need us to write optimised blog posts to boost your search engine rankings and get more people visiting your site or copy for your web pages to increase online conversions, our content works and pays for itself many times over.

If you’re struggling in the search engines or your online bookings are below par, make sure your travel company gets found online with Ardent, because every day you’re underperforming on the web your business is losing money.

Having an extended software development team you can rely on can be a real life-saver for your project when it’s taking too long or your current software partner has let you down.

Read on below to discover the benefits of choosing Ardent as your offshore software development company.

Setting up a Team

Whether you want a dedicated offshore team to work on your software development project for the medium to long term or want an ad-hoc team for a shorter period, Ardent will deliver.

All our staff working in software development in India are regularly trained and assessed in line with guidelines and updates from Microsoft, SUN and Oracle.

Your software development team can be flexible to suit your needs – we have teams ranging from 3 to 20 people who are available for full-time projects. All our staff will work directly under your supervision to ensure clear lines of communication and responsibility.

Project Visibility

We understand how important project visibility is and are always available to discuss your offshore software development project.

By agreeing a set of deadlines for each stage of your project before we start, our approach is transparent and agile. This way of working ensures continuous testing of your software as it’s in progress so we can assure high standards of quality when it’s completed.

Communication

Communicating with your extended software development team is easy and can be done in a variety of ways including over IP, Skype, email and phone.

We will also send you daily or weekly time sheets so you can see exactly how your money is being spent and the pace of progress being made on individual elements of your software development.

You will also be assigned a named project manager for the duration of your project whether it’s long term or ad-hoc so you have a main point of contact at all times.

Monitoring

When you choose us for your software development in India, you can rest assured you will be able to regularly and accurately monitor each stage of the process from concept all the way through to post production support.

At Ardent our aim is to be an extension of your team and work with you rather than for you. You can choose your own level of involvement with your project – whether you want to be very ‘hands-on’ or leave it in our capable hands.

Either way, your project will be monitored meticulously to ensure everything is going according to plan so that all deadlines are met.

Methodology

Our methodology is simple; we provide fixed-price offshore software development services to small to medium sized companies worldwide.

It’s all about creating a relationship with our customers and ensuring every aspect of their software development is done correctly and on time.

Our agile approach to what we do means that your software is tested rigorously as it goes through the development process to minimise any snags or problems when we deliver the final product to your business.

If your software development project is running behind schedule or not going quite to plan, contact Ardent now and we’ll support you every step of the way to achieving successful software.